
As a medical biller or revenue cycle manager, chances are that you've encountered the infamous PR-96 denial code before. What makes this denial especially frustrating is the fact that it usually surfaces in claims that have been submitted accurately, coded properly, and billed on schedule. However, in such situations, the issue lies not with the process but the coverage.
Knowing what the PR-96 denial code really is, why it happens, and how it can be avoided or appealed is absolutely vital information for any billing team in 2026. In this article, we cover everything from CARC and RARC codes to typical PR-96 scenarios and ways to deal with them.
PR-96 denial code is a Claim Adjustment Reason Code (CARC) used by health insurance companies to show that the service or supply is not eligible under the existing benefit plan of the patient. PR indicates “Patient Responsibility,” meaning the denied amount may be transferred to the patient based on payer rules, provider contracts, and whether appropriate patient notifications (such as ABNs for Medicare) were obtained.
The complete definition of the CARC 96 code is as follows:
“Non-covered charge(s). At least one Remark Code must be provided (may be comprised of either the Remittance Advice Remark Code or NCPDP Reject Reason Code).”
The second part of the definition is very important because the CARC 96 should never be used independently. There should be at least one Remittance Advice Remark Code (RARC) along with the CARC 96 code.
Because CARC 96 requires an accompanying RARC, understanding the most common pairings helps your team diagnose the root cause quickly. Here are the RARC codes most frequently seen with PR-96 in 2026:
Always read both the CARC and RARC together. The CARC tells you the category of the denial; the RARC tells you the specific reason within that category. Acting on CARC 96 without reading the RARC is like treating a symptom without diagnosing the disease.
PR-96 denial codes can be found across many scenarios. The most frequently cited ones can be categorized as follows:
Some services are specifically excluded from the patient's benefits plan altogether. These include any cosmetic procedures, experimental treatment methods, certain wellness services, hearing aid fittings, routine dental care procedures when billed through a medical payer, and some nutrition consultation services. The service might very well be necessary, but if it is not included in the covered benefits, it will automatically generate a PR-96 denial. In some payer systems, CARC 204 (“This service/equipment/drug is not covered under the patient’s current benefit plan”) may also be used instead of CARC 96, depending on payer adjudication logic.
Some insurance programs limit preventive care and therapies in terms of how many times they can be performed each year. Physical therapy treatments, chiropractic adjustments, and mental health therapy sessions, among others, often have frequency limits that, once reached, will deny claims via PR-96.
There are some costly services that need to be authorized before payment is made. If the authorization was never obtained, no longer valid, or issued for another service, the insurer will return the claim with PR-96 denial code and a remark about prior authorization.
CPT/HCPCS codes that do not accurately describe the performed service might result in a benefit service that is not covered due to PR-96. For instance, coding a surgical procedure for cosmetic indications instead of reconstructive use may cause the PR-96 denial. Proper coding based on documented clinical indications is essential to avoid the issue.
In coordination of benefits (COB) situations, a primary payer may deny a service as non-covered, after which the claim can be submitted to the secondary payer for further adjudication based on that plan’s coverage rules.
Some plans, like HDHPs, HMOs, or some marketplace plans, may have different exclusions compared to traditional PPO plans. For instance, a patient can receive services under an employer's plan, but after receiving another type of coverage from a new employer, services will no longer be covered due to PR-96.
The approach to resolving a PR-96 denial depends on the root cause. Here is a structured resolution framework:
The best strategy for dealing with PR-96 denials is avoiding their occurrence altogether. Upstream strategies greatly decrease the occurrence of non-covered charges:
Perform eligibility verifications when you schedule the appointments and the day before the actual service is performed. Most modern practice management systems and clearinghouses support electronic 270/271 eligibility transactions that allow teams to verify coverage and benefits quickly before services are rendered. Check not only that the patient is covered but also what benefits the plan provides, including which services are covered, excluded, frequency limitations, and co-pay responsibilities.
Eligibility tells you that the patient has insurance. Benefits verification tells you if the particular service to be rendered is covered. If there is any suspicion that the particular service will not be covered by the insurance policy, then call the carrier or use its website to verify in writing.
For Medicare patients, providers should issue a valid Advance Beneficiary Notice of Noncoverage (ABN) before rendering services that are expected to be denied due to medical necessity or frequency limitations if they intend to bill the patient. Medical necessity denials may also appear under PR-96 depending on payer policy, especially when diagnosis codes do not support coverage criteria outlined in LCDs or commercial medical policies.
It is critical that your coders are working off of proper documentation. The diagnosis codes must accurately reflect the medical necessity of all services performed. The procedure codes should be aligned with the service performed. Misalignment of what happened clinically versus what was coded can be a top reason why a claim gets denied through the PR-96 process.
The coverage policy by payers changes yearly. Develop a consistent review process within your organization to identify any changes to the payer LCDs, NCDs, and benefits offered by commercial plans. LCDs, NCDs, and commercial payer policies are updated regularly and may change annually or quarterly, depending on the payer and service category.
Denial management at scale demands more than just following an itemized list. The RapidClaims software has been designed to provide your revenue cycle teams with all the necessary functionalities for lowering PR-96 denial rates, spotting patterns, and addressing unresolved claims faster.
These include:
The RapidClaims platform saves your billing team valuable time that would otherwise be spent manually looking up denial codes, so that you can take appropriate actions on the claims that could be recovered.
The PR-96 denial code is a signal, not a dead end. It tells you that a payer has identified a service as non-covered under the patient's current plan, but it does not automatically mean the claim is unrecoverable or that the patient cannot be billed. The key is in understanding exactly what triggered it, reading the accompanying RARC carefully, and taking the right action, whether that means resubmission with corrected coding, a formal appeal, or a patient statement.
The PR-96 denial code does not have to be a recurring drain on your revenue. With the right knowledge and the right tools, it is a manageable, reducible part of your denial landscape.
PR-96 is a Claim Adjustment Reason Code (CARC) that signals the payer that the service billed, the procedure performed, and/or the supply supplied was not part of the covered benefits according to the patient’s insurance benefit plan. The “PR” prefix means that the denial amount could eventually become the financial obligation of the patient based on various payer guidelines, contractual arrangements, and the necessary communication between the provider and the patient before rendering the service.
The official description for CARC 96 is: “Non-covered charge(s). At least one Remark Code must be provided.” This means the payer has determined that the submitted charge is not eligible for reimbursement under the patient’s plan.
There can be multiple reasons for a PR-96 denial code, but most commonly, the billing service was not included in the covered benefits according to the patient’s plan, or it failed to meet the payer’s criteria.
Providers will be able to charge patients for PR-96 denials if it is within their policy, contract terms, and regulations. In most cases where Medicare patients file PR-96 denials, providers have to provide an Advance Beneficiary Notice of Noncoverage (ABN).
Billing teams can address PR-96 denials and prevent future denials by checking on patient eligibility, benefits, prior authorizations, and proper codes.
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Mary Degapogu is a proficient medical coder with 6 years of experience in E/M Outpatient and ED Profee coding, focused on precise code assignment and documentation compliance to drive clean claims and revenue integrity at RapidClaims.
